Naushad Parpia: A Trailblazing Entrepreneur's Journey in New York
Naushad Parpia’s life is a compelling story of determination, innovation, and an unwavering commitment to making a positive impact. As a serial entrepreneur and an experienced executive, Parpia has built a career around identifying market gaps and building successful, sustainable businesses from the ground up.
The NYC Mindset: Cultivating Success in New York
Relocating to the United States at just eight years old, Naushad was deeply inspired by watching his parents build their own business. This early exposure to the entrepreneurial spirit paved the way for his future endeavors. In 2011, he graduated from the University of Virginia with a degree in Finance and Information Systems, but his journey as a self-starter began much earlier—stepping into the e-commerce sector at just 14 years old.
Operating in a highly competitive and dynamic environment, Naushad's professional activities in NYC have provided him with the perfect backdrop to test ideas, adapt to market trends, and scale his ventures. Before stepping into the wellness space, he founded Plative, a tech consultancy that earned national recognition by featuring on the Inc. 5000 list for half a decade under his leadership as Chairman.
Launching Earthside Farms: A Healthier Consumer Brand
In February 2022, Naushad Parpia applied his extensive business acumen to a new passion by launching Earthside Farms. Serving as Founder and CEO, Naushad built Earthside Farms to address a growing consumer need: convenient, better-for-you snacking.
The brand focuses on wholesome products like candied nuts and dried fruits, proving that healthier food choices can be both accessible and delicious. By transitioning from the tech and consulting world into the consumer food and wellness space, Naushad demonstrated his versatility. Earthside Farms is built on the philosophy that modern brands must balance innovation with consistency, transparency, and a genuine understanding of their customers.
A Growth Mindset Rooted in Integrity
One of Naushad’s greatest strengths is his ability to lead with a growth mindset. Building a business is rarely a linear process, and Naushad understands that long-term success requires steady refinement and adaptability.
He believes in building businesses with authenticity and integrity at their core. At Earthside Farms, every decision—from sourcing ethical, high-quality ingredients to fostering a mindful, collaborative team culture—is guided by transparency. He views his company not just as a profitable venture, but as a platform to serve others, improve consumer health, and support the agricultural communities that supply their ingredients.
Beyond Business: Health, Longevity, and Philanthropy
When he steps away from the corporate world, Naushad’s personal pursuits deeply reflect his professional values. He is fascinated by longevity science and healthspan, dedicating time to fitness routines that balance cardio and strength. His culinary preferences lean toward green, plant-based diets for both health and ethical reasons, and he loves exploring diverse global flavors.
Looking to the future, Naushad’s ambitions extend far beyond the snack industry. His ultimate goal is steeped in philanthropy; he envisions eventually establishing a foundation funded by his business successes to tackle critical global issues like climate change and animal welfare.
Through hard work, altruism, and a clear vision for the future, Naushad Parpia is proving that with the right combination of dedication and innovation, entrepreneurs can build thriving businesses while leaving a lasting, positive mark on the world.
